09 Apr 2024 Corporate
Vitro and Pittsburgh Steelers announce partnership
  • Vitro becomes the first partner of the Steelers in Mexico, as part of the NFL Global Markets Program.
  • With nearly eight million fans in Mexico, the Steelers have the second largest fanbase in Mexico amongst all NFL teams.
  • Watch the video: https://youtu.be/asrNvS9qAbY?si=sfh9sWrZX5-_Yh_I


San Pedro Garza García, N.L. April 9, 2024. Vitro, a leading glass manufacturer in North America and one of the world’s major companies in its industry, announced today that it is kicking off its partnership with the Pittsburgh Steelers, one of the most storied franchises in the history of the National Football League.

As a Proud Partner of the Steelers, Vitro’s operations throughout Mexico and across Western Pennsylvania in the United States will be able to engage with Steelers Nation to share its robust portfolio of innovative solutions focused on reaching the full potential of glass to shape the way people move, build, and live today and in the future.

“We are delighted to start this partnership with the Pittsburgh Steelers. Both organizations share many characteristics in their origins and culture, such as dedication, teamwork and commitment to deliver nothing but the best in their respective fields”, said Adrian Sada, CEO of Vitro. “We are convinced this partnership will yield substantial benefits to both organizations.”

As the historic center of glass and steel making, Western Pennsylvania serves as the ideal confluence between Vitro and the Pittsburgh Steelers. Vitro has deep roots in Pittsburgh, where its Architectural Glass business is centered and operates a world-renowned research and development center. Both organizations share a storied history of parallel shared values and a relentless focus on improvement and innovation.

“As our first NFL Global Markets Program partner in Mexico, we are thrilled to welcome Vitro to the Steelers family,” said Ryan Huzjak, the Vice President of Sales and Marketing for the Steelers. “Steelers Nation is deeply rooted in Mexico, with nearly eight million fans across the country. Vitro will play an integral role in our continuous efforts to grow and engage with our passionate fanbase in Mexico and across Western Pennsylvania.”

Vitro will have prominent signage at Acrisure Stadium on gamedays and be a Supporting Partner of the organization’s marquee events in Mexico – the Draft Party on April 27 in Monterrey and the Gameday Watch Party in the fall. Additionally, Vitro will present the Steelers branding at various tradeshows and corporate events.



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About Vitro 

Vitro is a leading glass manufacturer in North America and one of the world’s major companies in its industry, backed by more than 110 years of experience. Vitro offers solutions for multiple markets, including architectural and automotive as well as cosmetic, pharmaceutical and toiletries. The Company is also a supplier of chemical products and raw material, machinery, and equipment for industrial use. For more information, visit: http://www.vitro.com 


About The Pittsburgh Steelers

The fifth-oldest franchise in the NFL, the Pittsburgh Steelers were founded on July 8, 1933, by Arthur Joseph Rooney. Pittsburgh is among the most successful franchises in League history. The Steelers have won six Super Bowl titles, tied for the most in the NFL, and appeared in eight overall. Pittsburgh has also participated in 16 conference title games and hosted 11 – both, of which, rank among the top in the League. The Steelers have had 33 former players, coaches or contributors inducted into the Pro Football Hall of Fame.